Only 38% of Startups Survive*.
Let’s Beat the Odds.
Ignite38 is the AI-powered workspace for early-stage business planning.
Shape ideas, sharpen thinking, and take those crucial first steps with confidence.
Built for those with a brilliant business idea and no time to waste.
* Source: Office for National Statistics (Inter-Departmental Business).
The five-year survival rate for UK businesses born in 2016 was 38.4%.
Most aspiring business owners struggle to move past the idea stage.
With so many options, opinions, and distractions, it’s easy to feel overwhelmed, stuck or unsure what to work on next.
There’s plenty of advice out there. But what’s often missing is a space to think things through — to test ideas, spot the gaps, and get real clarity before taking action.
It doesn’t have to be this way.
Wannabe sole-traders, freelancers and business owners need more than advice.
They need a way to think things through, explore their ideas, and challenge their assumptions. That’s where the power of AI can make a real difference.
Ignite38 provides founders with a space to reflect, explore, and stress test their thinking, just like a great mentor would.
It helps them unpack ideas, ask smarter questions, and make meaningful progress.
No jargon. No fluff. Just clear, focused thinking to help you turn an idea into a viable business faster than ever before.
Turn Early-Stage Chaos Into a Clear Plan
With Ignite38, entrepreneurs can take a vague business idea and shape it into something solid. It’s a workspace to reflect, refine thinking, and figure out the fundamentals of a new business before taking the leap.
Sharpen Thinking
Get more than generic templates or checklists. Engage in dynamic AI-powered conversations that sharpen thinking and challenge assumptions.
Make Real Progress, Faster
Turn an early business ideas into a focused plan. Ignite38 helps stop overthinking and start building. Stop talking about a business idea — move it forward.
Cut Through the Noise
Whether founders are exploring a fresh idea or refining an existing one, Ignite38 helps them cut through distractions and tease out the answers to the questions that really matter.
Built for Early-Stage Founders
Ignite38 is purpose-built for the early stages of starting a business — helping people explore, test, and shape the foundations of their startup, from strategy and branding to products, pricing, and marketing.
Always Ready When You Are
No waiting for feedback. No scheduling calls. Ignite38 is available 24/7 as your business sparring partner.
Who Ignite38 Helps
Whether you’re shaping a side hustle, building a lifestyle business, or chasing a high-growth vision, Ignite38 is your workspace to get the foundations right.
From solo founders and creatives to tech teams and tradespeople, Ignite38 helps all types of early-stage entrepreneurs reflect, refine, and stress test their ideas — before the real work begins.
FAQ
Got Questions? We’ve Got Answers.
What is Ignite38?
Ignite38 is your AI-powered sparring partner for starting a business. It helps you shape, test, and refine your business idea — turning early-stage chaos into something solid and ready for action.
Who is Ignite38 for?
Anyone with a business idea. Whether you’re exploring a side hustle, starting a small business, or planning something big, Ignite38 gives you space to think things through and move forward with confidence.
Do I need a fully formed business idea to use Ignite38?
Not at all. Ignite38 is built for the early stages — when you’re still figuring things out. If you’ve got a rough idea or a problem you want to solve, that’s enough to get started.
Is it suitable for any type of business?
Yes. Whether you’re launching a digital product, a local service, or a handmade goods brand, Ignite38 helps you get clear on your customers, offer, and direction — before you spend time or money.
Is Ignite38 really powered by AI?
Yes — but don’t worry, it’s not like talking to a robot. Think of it more like a mentor who asks great questions and helps you think clearly. It’s responsive, reflective, and designed to help you make progress.
Can I use Ignite38 alongside other business support?
Absolutely. It works great alongside startup programmes, mentorship, or coaching. It helps you get your thoughts in order, so in-person support goes further.
How do I start using Ignite38?
At present, Ignite38 is only available through selected partners. If eligible, they will provide you with an access code you can use to create your account.
How can I get in touch with the Ignite38 team?
You can contact us at [email protected], we look forward to hearing from you.